With nearly 9 out of 10 HR professionals indicating that recruitment is becoming increasingly marketing-oriented, it should come as no surprise that employer branding is at the heart of any successful HR strategy.

The following chapters will provide you with the insight and inspiration needed to help your organization kickstart its employer branding journey and reap the benefits it has to offer. You can read the first chapter "The Emergency of Employer Branding" or scroll to access the full e-book!