Anine is a Marketing & Campaign Specialist at Amby, with a Master’s in Digital Communication Management and a Bachelor’s in Marketing Management from BI Norwegian Business School. She works across Amby’s marketing activities, with a particular focus on all content, SEO and AEO, paid media, and turning marketing activity into measurable results. Her work spans everything from blogs, reports, podcast and case studies to events, exploring topics such as AI, recruitment and the future of HR. Anine also works closely with Amby’s commercial team to connect content and campaigns to the wider business, using data and performance insights to understand what works and where to go next. In short, she spends a lot of time figuring out how to make good ideas reach the right people, and prove they actually worked.